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Opportunity Wales
Who we are
Partner Information
European Regional Development Fund
Welsh Assembly Government
Local delivery partners
Anglesey - Menter Môn
Blaenau Gwent, Caerphilly, Newport, Monmouthshire, Torfaen - Newport ICT Centre
Bridgend - Keypath Programmes
Cardiff - Business in Focus
Cardiff, Vale of Glamorgan - Keypath Programmes / Drummond Associates
Carmarthenshire - Antur Teifi
Ceredigion - Ceredigion Business Centre
Conwy, Denbighshire, Gwynedd, Powys, Wrexham - The ITC
Denbighshire - Denbighshire Cyberskills
Merthyr Tydfil, Rhondda Cynon Tâf - Venture Wales
Pembrokeshire - PBI
Powys - Insynch / Powys CC
Swansea - Swansea Bay ICT Support Centre
Clients with disabilities - RNID
Tourism - Wales Tourist Board
Media
Press release
Press release
Press release
Advertising
What we do
eCommerce advisers
eCommerce reviews
Client aid
Implementation support
eCommerce exemplars
Events and seminars
Innovation
Grow Your Business
Helping Business Grow
eCommerce comes to the music industry
Llandudno launch - interview 1
Llandudno launch - Images
Market your songs on-line
Distribute your songs on-line
Virtual Tour
Agriculture
Residential Care
Bike Shop
Health & Beauty
Automotive Components
Manufacturing
Crafts
Science Park
On-line Guides
eCommerce and your business
What is eCommerce?
The eCommerce Ladder
step 1
step 2
step 3
step 4
step 5
step 6
Different types of eCommerce
Introduction
Business-to-Consumer
Business-to-Business
Business-to-Administration
The dot.com Phenomenon
eCommerce Business Issues
Your eCommerce Plan
Where Do You Begin?
Think Beyond Using eCommerce to Just Market and Sell
Looking Inside the Business
What Are Your Core Business Competencies?
Who Are Your Customers?
Look Outside the Business
Integrate eCommerce Into the Fabric of Your Business
Putting Together the eCommerce Plan
Review Your IT Infrastructure
Plan Resources and Measurements
Links for Developing an eCommerce Plan
Identifying eCommerce benefits
Features, Advantages and Benefits
Innovate by Breaking Business Rules, Processes and Working Practices
Finding the Answers to Tough Questions
Generating the Most eCommerce Benefits
eCommerce benefits
Turn eCommerce Advantages into Benefits
eCommerce Features and Advantages
Research & Development
Marketing
Sales
Procurement
Supply Chain
Logistics
What Advantages Do Customers Get From eCommerce?
Principles of Customer Relationship Management
A Business strategy to make customers feel good
Why is CRM such a big deal?
CRM Technology Enables the Business Strategy
CRM Technology for SMEs
Further Reading
Customer Confidence
Introduction
Traditional vs eCommerce enabled businesses
Ease of use
Confidentiality
Data Protection Act 1998
Payment Options
Web site security and third party verifiers
Summary
Customer Confidence 2
Introduction
Communication
Speed of delivery
Returns policy / Guarantees and Complaints
Information / Availability
Personalisation
Summary
Examining the far-reaching impact of eCommerce from a benefits perspective - Part One
Introduction
Tangible eCommerce benefits
Less well known tangible eCommerce benefits
Intangible eCommerce Benefits
Examining the far-reaching impact of eCommerce from a benefits perspective - Part Two
The external environment
Staff related issues
Process issues
IT Infrastructure
Product related issues
Convenience benefits
Competitive parity
Lifestyle issues
Summary
eCommerce Impact
Communications
Greater Than The Telephone
Interactivity
Other Ways of Communicating With eCommerce
Procurement
Business-to-Business Purchasing
Buy-Side eProcurement
Sell-Side eProcurement
eMarketplaces
Recommendations for the SME
Marketing
Changes to the Mechanics of Business
Use the Internet to Deliver Products and Services
Make your Marketing Communications Interactive and Personal
Market and Sell on a Website
Direct Marketing
Using email
Using Websites
R & D
Access the World's Information
Using the Internet to Speed-Up R&D
Buying and Selling Intellectual Assets
eScience and The Grid
Supply Chain
Customers Drive the Supply Chain
Customer Expectations Are Raised By eCommerce
Optimise Your Supply Chain for Competitive Advantage
Sort Out Your Internal Processes First
Share Information and Collaborate
Use An Extranet To Turn Your Business Inside-Out
Labelling and eCommerce
SCM Success for Welsh SME's
Pilot and Partnership
Sales
How to Begin to Use eCommerce to Sell
Website Sales Models
Selling By Email
Creating Customer Value and Developing the Relationship
Logistics
From Bulk to Direct Logistics
Visibility and Agility
Logistic Postponement
Production Postponement
Virtual Warehouse
Load by Internet Logistics
Practical Application of eCommerce to Logistics
eCommerce Metrics
Introduction
What is a metric?
Business Objectives
Front-end and back-end
What can be measured?
Customer and Marketing metrics
Operations metrics
Innovation metrics
Advanced eCommerce metrics
Summary
B2B eCommerce for SMEs
Introduction
What is currently happening in Wales?
What is B2B eCommerce?
Why is B2B taking so long to emerge?
What is needed to move SMEs into B2B trading?
What are the barriers stopping SMEs moving into second generation eCommerce?
Open Source
Introduction
How big is the Open Source movement?
So does free really mean free?
Where next?
eCommerce for All
Introduction
Language
Linguistic Clarity
Multi-currency
Multi-access
Equal Opportunities
Tourism for the 21st Century
Tourism for the 21st Century
Tourism for the 21st Century - page 2
How tourism can help the environment
What’s holding back change?
Flexible Working boosts your business
Flexible Working boosts your business
So what is flexible working?
Who else benefits?
How can flexible working benefit my business?
Internet and electronic communications
The Internet
Introduction
Background
Why is the Internet Important to Business?
How Can SMEs Benefit From the Internet?
Summary
Domain Names
Introduction
What Does Registering a Domain Name Mean?
Benefits of having a domain name
Summary
ISPs and Hosting Services
Introduction
Typical ISP accounts
What is a hosting service?
General issues to consider when selecting an ISP and hosting service
Conclusion
Broadband Communications
Introduction
What is Broadband?
A Quick Look at ADSL
Benefits to SMEs
Broadband Access in Wales
Summary
How are Welsh SMEs using and benefiting from Broadband Communications?
Introduction
Welsh SMEs benefit from Broadband
Summary
Off-site data backup using broadband ASP services
Introduction
Overview of off-site data back-up process
Key attributes of client software
Additional client software features
Summary
mCommerce
Electronic Data Interchange
Introduction
What is EDI?
Why Are My Larger Trading Partners Interested in EDI?
What Benefits Are My Trading Partners Looking For?
What Is In It For Me?
Why Should Small or Medium-Sized Companies Take an Interest in EDI?
What Are the Costs of Adopting EDI?
Summary
EDI Technologies
What Does Becoming EDI-Capable Entail?
EDI Software
EDI Standards
EDI Communications Networks
VADs
Distribute your songs on-line
Introduction
Doing it yourself
The mechanics of supply
The cashflow
Market your songs on-line
Introduction
Digital consumption means digital consumers
Wood for the trees
An introduction to VoIP
Introduction
What is VoIP?
The next-generation business phone line
Summary
VoIP Communications for SMEs in a multi-site environment
Introduction
VoIP – the protocols involved
VoIP from switchboard to switchboard
Benefits for the SME
Issues for consideration
The Future of VoIP
Summary
A Quick Introductory Guide to producing rich Interactive Streamed Media
Introduction
Why use streamed media on your site?
Your users (and you) need to be able to view it
Editing and encoding
The future
On-line resources
The Business of Podcasting
Introduction
The Business Benefits
What makes a good podcast ?
Producing a podcast
World Wide Web
WWW
Introduction
What Is the difference between the Internet and the World Wide Web?
Web Sites
Web Addresses
Web Browsers
How to Surf the Web
How to find information On the Web
Downloading Software
Anti-Virus checkers
Update my Web site
Introduction
Why Update Your Web site?
The Next Step
Using Technology to Update a Web Site
Content Management
Summary
Develop a Web site in-house
Introduction
What Skills Are Required?
Web site Basics
Basic Web site Setup
What Tools Are Available?
Testing the Web site
How to Place Web Pages on the Net
Training
Summary
Keeping your Web site content up to date using a Content Management System
Introduction
What is Content Management?
What is Content Management software?
When would you need a Content Management System?
Content Management software reviews
Summary
Do you need a Web content management system?
Introduction
WYSIWYG environment
Supports accessibility and cross browser compatibility standards
Configurable user roles and security module
Flexible and scalable data management
Summary
Content Management Systems: A Bluffers Guide
Market my Web site
Why Promote Your Web site?
Designing For the Search Engines
Registering Your Web site With the Search Engines
Paid Placement Programmes With the Search Engines
Links From Other Web Pages
Using eMail As a Marketing Tool
Domain Names
Promoting Your Web site Globally
Traditional Printed Media
Summary
Select a web developer
Introduction
What Should You Look For in a Web Developer?
Short-Listing Web Developers
Interviewing Web Developers
Other Points Worth Mentioning
Should You Allow the Developer to Advertise on Your Website?
Understand my Web site statistics
Introduction
What Are Log Files?
Using Your Own ISP's Statistical Package
Why Are Web-Traffic Statistics Important?
How to use your Web site statistics
Introduction
Visitors
Resources accessed
Browser & platforms
Referring sites & URLs
Activity statistics
Summary
Make Effective Use of Search Engines
Mixed Emotions
Directories
Search Engines
Advanced Search Engine Features
Advanced Search Syntax
Boolean Operators
Search Tools
Search Tips
Optimise your web site for Search Engines
Introduction
What are search engines and directories?
A strategy for the search engines
Optimising your Web pages for the search engines
Summary
Provide Online Database Access
Introduction
Technical Background
Static Web Pages
Semi-Static Web Pages
Dynamic Web Pages
Cookies
Online Database Model
Issues for the SME
Uses of An Online Database
On the Horizon
Arrangements with Website Developers
Introduction
Experience of a Typical Welsh SME
Issues
Role of XML
Introduction
The Beginning
What is XML?
Business Uses of XML
Problems With XML
The Next Generation of the Web
Summary
Weblogs in Business
Introduction
Content aggregation
Intranet Weblog
Extranet Weblog
Internet Weblog
Technologies
Conclusion
An Introduction to Web site accessibility
What is Web site accessibility?
The Disabled Discrimination Act
Costs
Summary
Web accessibility
Introduction
Accessibility and the Web
Best practice
W3C WAI accessibility tips
The ALT attribute and Images
Cascading Style Sheets
Tables
Frames
Time constraints and access keys
Colour blindness on the Web
Background and text colour
Colour of images and cues
Colour guidelines
Accessibility tips for existing sites
Usability testing
Introduction
Usability methods
Collecting usability information
User Testing
Recruiting the right participants
Tasks
Writing tasks
Conducting a user test
Presenting the findings of the user testing
Usability report
Zen and the Art of Search Engine Optimisation
eMail
eMail
Introduction
How eMail Works
eMail Client Software
Additional Software Which Helps Your Use of eMail
File Attachments
Viruses
Summary
Good practice
Get better use from eMail
Introduction
Organising eMail
The Address Book
The Distribution List
Folders and Rules
Signatures
Attachments
Security Issues
Using Hyper Text Mark-Up Language in eMail
Newsletters
Tips to Remember When Composing an eMail
eMail - a versatile marketing tool for Welsh SMEs
Introduction
How can Welsh SMEs use eMail for Marketing and Promotion?
Beware of Spam
Building an eMail list
eMail Marketing Options and Tools
Summary
Tips for eMail mailshots and newsletters
Introduction
Implementing an eMail campaign
Tips for mailshots
Tips for newsletters
Summary
On-line selling
eCatalogue
Introduction
What is an eCatalogue?
Business Issues
Technical Issues
How to Benefit from Implementing an eCatalogue
Examples of eCatalogues for the SME Marketplace
Summary
eMarketplaces
Introduction
Buyer Managed
eMarketplace Users
Selecting an eMarketplace
Introduction
Why use an eMarketplace?
Functionality of eMarketplaces
How do you join?
Finding a Suitable eMarketplace
Summary
eTOs
Introduction
Benefits to SMEs
ETO Systems for SMEs
Other Business-to-Business Marketplaces
Summary
Implement an eCatalogue
Introduction
Initial Discussions
Acquiring the eCatalogue
Setting Up the eCatalogue
Adding Product Details
Catalogue appearance
Marketing
Payment Process
Implement On-line Selling
Introduction
Displaying Product Information
Enabling Customers to Place Orders
Providing a Secure Environment to Collect Payment Card Details
Processing Payments
Option 1
Option 2
Option 3
Another Consideration
International business
Introduction
World-wide Internet Access
Welsh Export Markets
The International Threat
eCommerce and the Internationalisation Process
The broader role of eCommerce in International Business
Summary
Affiliate programmes
Introduction
What are affiliate programs?
What should you look for in an affiliate program?
How do you start your own affiliate program?
Summary
On-line Payments 1
Introduction
Taking non-Internet credit card and debit card payments - Merchant Services and Card Not Present (CNP) Account
On-line Payment systems
Payment Service Provider with Acquiring Bank (Acquiring PSP)
Payment Service Provider
On-line Payments 2
Introduction
Bureau Services
Person to Person
Post Paid Account - Micro Billing & Mobile Commerce
Prepaid Cash Cards
Considerations
Chargeback
Timescales and Cash Flow
Summary
On-line Payments 3
Introduction
Site maintenance
Security Issues
eCatalogues
Java-based secure transactions
Secure Socket Layer
Summary
Selling on eBay
Selling on eBay
eBay shops and selling tools
Successful selling
Intranets and Extranets
Intranets
Introduction
Advantages of an Intranet
What Can You Do With an Intranet?
Issues to Consider Before Implementing an Intranet
Options for Implementing an Intranet
Tips for a Successful Intranet
Summary
Extranets
Introduction
Why businesses use extranets
How An SME Might Use Extranet Technology
Summary
Banking and Security
On-line banking
Introduction
Types of on-line banking
Features of on-line banking
Benefits
Disadvantages
Does on-line banking cost anything?
Security
The Future of On-line banking
Summary
Credit card fraud and prevention
Introduction
Background
Issues for the SME
On the Horizon
Useful Tips
Summary
Digital Signatures
Introduction
Background
Technology
Issues for the SME
On the Horizon
Summary
Firewalls
Introduction
How Port Scanning works
Popular Firewalls
Summary
An introduction to virus protection
Introduction
Protecting your system from viruses
Additional measures
Digital Risk
Introduction
What is digital risk?
How might your business be exposed to such risks?
How can SMEs minimise the risk to their business?
What insurance is available?
Summary
Links
eProcurement - Accepting Purchasing Cards
Introduction
What is the Welsh Purchasing Card?
What are the differences between debit and credit cards and the WPC?
How does the WPC work and how will it affect the way that I accept orders and payments?
The process
Perceived benefits for suppliers
Summary
eCommerce and the Environment
Environmental Management Systems
Switch IT Off (and save money)
The Problem
The Costs
The Solution
The Bigger Picture
Further Information
Environmental Sustainability Case Study: Cambrian Printers
Tutorials
Install a software firewall
Downloading Zonealarm
Installing ZoneAlarm
Starting ZoneAlarm
Configuring ZoneAlarm
Teaching ZoneAlarm right and wrong !
Adding a new program
Allowing access from outside
Accessing your network drives