eMail - a versatile marketing tool for Welsh SMEs

eMail is acknowledged as an invaluable personal and business communication tool.

eMail is also one of the most important on-line marketing tools available to SMEs today and should be an integral part of any marketing strategy. Yet, many Welsh SMEs seem reluctant to use eMail for marketing and promotion activities;they are wary perhaps of problems with "spam" or simply just not aware of thepower of eMail.

Like any other tool - there is a right way and a wrong way to use it. If used properly,whether your focus is business-to-business or business-to-consumer, eMail offers Welsh SMEs the opportunity to communicate and interact with their customers in a way and at a cost not previously possible.

To compete effectively in today's marketplace, it is essential that Welsh SMEs understand the significance of eMail as a marketing and customer service tool and learn how to use it to good effect. This article will provide an overview of how small businesses can use eMail to market and promote their products and services. Other articles will look more closely at designing and implementing your own electronic mail shot or newsletter.