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eMail eMail is now an invaluable tool in business life. As well as being a highly useful communications tool for current and potential customers, services such as newsletters and mailshots could also provide you with flexible, personalised ways to keep customers informed of the latest developments in your business. Like the Web and other applications, eMail is one of many applications available through the Internet. However, it is definitely one of the most flexible, in that it allows for continual, personal communication on a global scale. eMail costs as much to send to a hundred people around the world at once, as it does to send to one person down the road. Although eMail is regarded as quite a simplistic tool, it is often one of the most underdeveloped when it comes to business use of eCommerce. Its versatility, low cost, and ease of use can make it a very effective medium for business marketing. However, like all eCommerce applications, the key to its success is its pragmatic use combined with understanding of the business benefits. Your Opportunity Wales adviser can provide clear and pragmatic advice as to how your business can develop with the effective use of eMail.

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