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You are here: Home > On-line Guides > eCommerce and your business > eCommerce Business Issues > Your eCommerce Plan > Looking Inside the Business
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Develop your own eCommerce plan
Looking Inside the Business
An important part of developing an eCommerce business plan is to understand what business
you are in, and what is the real value that you offer to your customers? This might seem like an elementary question as the
answer appears to be blindingly obvious - "What I have been doing for donkey's years!" However, eCommerce changes the mechanics of business and may require a complete change of
direction or restructuring, to align the business with the opportunities and benefits
offered by eCommerce. Adopting eCommerce methods will bring new technology into your
business, making it an ideal time to re-engineer your business processes and working
practices for maximum benefit. This means examining traditional and cherished ways of
working, and seeing how eCommerce can enable you to break your business rules. Think how
to be innovative, more efficient, and how to reduce costs, or to provide customers with
better value and service - build the customer relationship.
Using eCommerce to automate and speed up business processes can be a partial answer, but
if the processes are fundamentally flawed from an eCommerce perspective, they should be
scrapped and replaced by new ones. Radical change may be required to earn the eCommerce
dividend.
Hanging-on to outmoded or low skilled labour-intensive working practises, could mean the
life blood of your business value haemorrhaging away to competition, costs, or customer
dissatisfaction. If particular job functions cease to exist, plan to retrain and redeploy
staff in other areas, to support the eCommerce methods. Doing nothing is likely to be a
larger risk that will create a bigger problem in the near future.
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