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You are here: Home > On-line Guides > eCommerce and your business > eCommerce Business Issues > Your eCommerce Plan > Look Outside the Business
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Develop your own eCommerce plan
Look Outside the Business
Market research is an absolute prerequisite for developing an eCommerce plan. Talk to your customers, prospects, suppliers, business partners, shareholders, competition and colleagues, to find out what really matters to them and what their plans are to use eCommerce.
 Try and identify where communications can be improved and closer relationships developed with your key business contacts. This should result in benefits for all participating parties, with customer demand information penetrating deep into all areas of your business, and through to suppliers, where appropriate, for a faster, more responsive, proactive, and valuable customer offering.
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