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You are here: Home > On-line Guides > eCommerce and your business > eCommerce Business Issues > Your eCommerce Plan > Integrate eCommerce Into the Fabric of Your Business
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Develop your own eCommerce plan
Integrate eCommerce Into the Fabric of Your Business
The result of this investigation should shed light on how your business could use
eCommerce to secure your long term position in the value chain, and the way to nurture
more intimate relationships that will delight your customers. It should also reveal how
eCommerce could be integrated into the fabric of your business operations to improve
effectiveness and efficiency, and the balance between eCommerce channels to market and
customer touch-points, with the more traditional ones such as retail, and call centres.
It may make sense to use third party eMarketplace sites, rather than develop your own
web site in the short term, to gain experience of the Net economy and to lower the cost of
entry. Think laterally and creatively to exploit the new mechanics of business in the Net
economy. Be absolutely clear about what value your business is offering, and how you are
going to protect your business interests from competitive offerings.
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