eMail - a versatile marketing tool for Welsh SMEs
Summary

eMail is one of the most important on-line marketing tools available to Welsh SMEs and as with any other tool it can be used well or badly. Welsh SMEs need to be aware of best practise and any new legal developments in order to take full advantage of eMail as a marketing tool.

If used properly, whether your focus is business-to-business or business-to-consumer, eMail is an invaluable marketing tool, enabling SMEs to keep in touch and interact with customers in a way and at a cost not previously possible. It provides SMEs with a cost effective tool and can enable even the smallest business to carry out personalized, one-to-one, highly targeted marketing.