Tips for eMail mailshots and newsletters
Introduction

eMail is one of the most important on-line marketing tools available to Welsh SMEs today and while many companies are now aware of the need to market their Web sites with the search engines, eMail could be the one factor that differentiates you from your competition.

If used properly, whether your focus is business-to-business or business-to-consumer, eMail offers a means to market your products and services and interact with customers in a way and at a cost not previously possible.

This article will provide basic guidelines and tips for designing and implementing your own electronic mail shot and newsletter. eMail – a Versatile Marketing Tool for Welsh SMEs provides SMEs with an overview of how they might use eMail for marketing and the issues they need to be aware of.