Selling on eBay

Introduction

There is a common misconception that eBay is an electronic car boot sale where individuals sell their second-hand consumables. Upon closer inspection eBay is used by many bricks and mortar businesses and if utilised properly, can become a powerful business tool.

eBay has 168 million registered users worldwide with 10 million registered within the UK. 33% of the UK’s internet traffic flows to eBay making it the most popular site amongst UK internet users. One of the more appealing aspects of eBay is that business size is not a factor, anyone can start trading from a small sole trader to a large multinational, and both do use the site extensively.

eBay already has an established audience and automatically optimises pages to obtain the best rankings in search engines such as Google at no extra cost to the seller. eBay can also be used to drive traffic towards a company Web site, and many businesses use both eBay and a company Web site together in a combined strategy.