My blog entry “Create and Cherish Your Logo” (January 17th 2008) aimed to explain the importance a business should attach to it’s logo, and at the same time to separate the logo from the overall visual branding of the business. This approach is intended to give the business a long lasting logo and at the same time allows for regular updates of the overall visual identity of the enterprise.
Here in Opportunity Wales we firmly believe in practicising what we preach. To that end I manage around 20 different Web sites from online communities to affiliate marketing sites, from Web directories to online shops. All of these Web sites have two things in common: firstly, they all make money and secondly they all use four completely free tools which allow me to improve them.
So what are these tools and could you use them on your Web site ?
How people see your business will have an impact on the way they think about your business, and its only natural to want people to have a good positive impression of your business. To achieve this a brand image that is appropriate and attractive is crucial and there are a number of simple ways this can be achieved.
Whilst driving into work the other morning, a journey of just 25 miles from Abergavenny to Abercynon, using my WiFi equiped Windows Smartphone, an inexpensive Bluetooth GPS receiver and some free software I found and geo-located over 200 wireless access points. Of these, around 20 were unsecured. If I was one of these 20 people, I’d be worried, very worried. Let me tell you why.