Opportunity Wales Blog

Please do this one thing with your Web site

john.jackson@opportunitywales.co.uk — Mon, 03 Mar 2008 10:20:57 +0000

If you sell on-line through your Web site, please whatever you do always ensure the site is up-to-date! OK this may seem like I’m stating the obvious, but having just received an eMail from an on-line retailer to say “Thank you for your order, but unfortunately the item you have ordered is out of stock.” I suddenly become a dissatisfied customer. (more…)

Building Your Brand

john.jackson@opportunitywales.co.uk — Tue, 22 Jan 2008 14:33:07 +0000

My blog entry “Create and Cherish Your Logo” (January 17th 2008) aimed to explain the importance a business should attach to it’s logo, and at the same time to separate the logo from the overall visual branding of the business. This approach is intended to give the business a long lasting logo and at the same time allows for regular updates of the overall visual identity of the enterprise.

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Four FREE tools that every business should use on their web site

Philip Lee — Mon, 21 Jan 2008 13:33:44 +0000

Here in Opportunity Wales we firmly believe in practicising what we preach. To that end I manage around 20 different Web sites from online communities to affiliate marketing sites, from Web directories to online shops. All of these Web sites have two things in common: firstly, they all make money and secondly they all use four completely free tools which allow me to improve them.

So what are these tools and could you use them on your Web site ?

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Create and Cherish Your Logo

john.jackson@opportunitywales.co.uk — Thu, 17 Jan 2008 12:12:44 +0000

How people see your business will have an impact on the way they think about your business, and its only natural to want people to have a good positive impression of your business. To achieve this a brand image that is appropriate and attractive is crucial and there are a number of simple ways this can be achieved.

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Wireless Internet security - are YOU the weak link ?

Philip Lee — Tue, 15 Jan 2008 21:23:10 +0000

Whilst driving into work the other morning, a journey of just 25 miles from Abergavenny to Abercynon, using my WiFi equiped Windows Smartphone, an inexpensive Bluetooth GPS receiver and some free software I found and geo-located over 200 wireless access points. Of these, around 20 were unsecured. If I was one of these 20 people, I’d be worried, very worried. Let me tell you why.

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